Most expensive Olympic logo

According to Official Guinness Records,

The most expensive logo produced for an Olympic games is the 2012 London Summer Olympics logo, which cost £400,000 ($645,645) to design. The logo was produced by brand consultants Wolff Olins (UK) and paid for by private money. The logo was launched to public disapproval in June 2007, however it was described as edgy, dynamic and vibrant by Games organizers.

For a complete list of 2007 records, please visit 2007 Guinness Records in United Kingdom.

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