The tallest structure built with interlocking plastic bricks measured 35.05 m (114 ft 11 in) and was achieved by Lego Italia (Italy), in Milan, Italy, on 21 June 2015. An estimated 550,000 LEGO® bricks were used to complete the tower. Each tiny LEGO® brick has been an important contributor to reach the record, just as everyday actions are important to build a better future. As a symbol of this idea, the LEGO Group donated 7 Euros for every centimeter built of the tower to Urban Oasis – a project, which focuses on the protection and development of Urban Oasis in collaboration with the World Wildlife Fund (WWF). The event took place from June 17th to June 21st and was visited by more than 50.000 spectators 18.000 keen builders. Children and grown-ups had fun in the free play area where they as part of the building activity also received simple and effective advice on how to preserve our planet.Read more: LEGO Italia's colossal plastic brick structure towers over previous record